Toloka Fest Identity
Company: Toloka
Role: Head of Design
Year: 2023
About
In May 2023, a grandiose festival of the company Toloka took place in Belgrade, which was attended by more than 200 company employees. Together with my team of designers, we developed the identity of the event and design for all media. The idea for the event identity continued the fundamental idea of Toloka brand identity — fractality. But unlike the strict business identity, it was more relaxed and fun - just like the event itself.
We developed linear shapes that were based on fractals. We assigned different colors and associated each shape with a department within the company. All of these shapes formed the basis of the company's identity, just as all departments and teams form the basis of the company. After all, we all know that the most important thing in a company is its people!
The event went extremely well, everyone was satisfied with the organisation and specifically emphasised the uniqueness and interesting design idea. Here are a few facts describing the scale of the event:
— 225 people from 41 cities!
— 5 days of team building on lovely Belgrade
— 2 parties and 103838494 steps on the dance floor
Recap
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© Alex Gerasimenko, 2023